Joseph Magnus Straight Bourbon

A marriage of straight bourbon whiskey aged in white oak barrels and finished in Oloroso sherry, Pedro Ximénez sherry, and cognac casks.

NOTES

Rich deep flavors with notes of orange citrus, dried dark fruits, and vanilla

100 Proof

ABOUT THE BRAND

Magnus’ story begins all the way back in the young, war-torn America of the middle nineteenth century. In the midst of the Civil War in 1864, young Magnus received news that his father had been killed in battle. With three younger siblings to take care of, he matured quickly and took on the responsibility of caring for his siblings. His late father had been a merchant, and Magnus took after him to become a savvy businessman. He soon discovered a niche market for wholesale liquors, and by the time he was twenty-six he had painstakingly built up a liquor empire based out of Cincinnati, Ohio.

Magnus prided himself not only on the quality and age of his spirits, but on intelligent and honorable business methods. Excellent whiskey, he recognized, was more than simply a pleasant experience for the drinker – it was a means of promoting good conversation, close fellowship, and “the interchange of kindly deeds and pleasant thoughts."

The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph’s vision, people of discriminating taste and mature judgment. Joseph actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for “give this whiskey a trial once, and you’ll take no other brand."

Today, using the same blending and finishing techniques Joseph Magnus employed over 100 years ago, Magnus Master Blender, Nancy Fraley, finishes 12-year-old bourbon in a triple cask finishing process using Oloroso Sherry, Pedro Ximénez, and Cognac casks. The result is that we have come as close as possible to the original Joseph Magnus Bourbon in that 122-year-old bottle.